STEFAN FOLIO
CREATIVE DIRECTOR
& CONSULTANT






THE GIFT OF BANG&OLUFSEN  /  CREATIVE & ART DIRECTORW/ B&O GLOBAL CREATIVE x BLONDE INC x LANA OHRIMENKO


A gift from B&O isn’t just one thing, one product or one day. It’s the gift of memories throughout the year, through sound and vision that will last a lifetime. It’s the gift of all the emotional benefits, but also more tactical ones that you can share with your friends and family.
We created a lot of small life inspired moments and visualized them into multiple short film moments, gifs and stills. Added a bespoke soundscape to each film by Music Composer Jens Ole McKoy. And then combined it with copywriting "Gift Tags" that animated in to reveal the benefit for each product. 


Each moment contained one of the nine products from the new “Gifting” collection. And all assets lived across, PR, Paid and Organic SoMe, Print, E-Com and In-store. It was a gifting campaign that could live on beyond Christmas, and in multiple countries around the globe, and so it did.

In collaboration with B&O Global Creative team.








AIRBNB MADE POSSIBLE BY HOSTS  /  ART DIRECTOR & DESIGNERW/ DROGA5 NYC x Airbnb Creative

In a time when the world was closing in on itself, and travel was becoming more uncertain, Airbnb gave us the unique opportunity to get back out into the world. 

Our global campaign, celebrated the possibilities of life again by showcasing evocative photos of real stays. And because sharing a home with someone else is such a generous gift, we chose to thank the hosts who made it possible with a new tagline. 

During Droga’s partnership with the brand, they worked with famed editor Jim Helton to create over 40 films featuring real stays and briefed over a hundred photographers, including Christopher Anderson, Magdalena Wosinska and Sophie Green.

I was asked to come up with Art Direction and Design for the campaign. Working with several Photographers and Contact Sheets inspired the final outcome.  

In collaboration with DROGA5 NYC and Airbnb Creative.














LULULEMON FEEL CANADA  /  CREATIVE & ART DIRECTORW/ DROGA5 NYC x NATALIE RAE x BALLAD


For the 2022 Winter Olympics, lululemon launched a longtime partnership with Team Canada, and designed a collection which would be worthy of the international stage. To announce the partnership and get the nation excited, we created FEEL CANADA. A campaign that celebrates the country as the “Mosaic” it is, through the lens of a fresh, human portrait that embodies courage, resilience and connection and truly lets you feel it too. And people felt it.
We created intrigue by highlighting textures from Canadian landscapes and mirroring them with innovative details from the collection. The teaser then reveals several Team Canada athletes: Dawn Richardson Wilson (Bobsleigh), Piper Gilles and Paul Poirier (Figure Skating), Liam Hickey (Para Ice Hockey) and John Tavares (Ice Hockey).

To create more engagement we presented ideas to tease the launch around Canada in stores and more local rural areas where the athlete grew up through a concept we called FIRST FEEL.









Once the opening ceremony aired, we released a :60 and longform celebrating Canada as a mosaic of different landscapes, cultures, perspectives and walks of life. The films featured our athletes, everyday people and the people of Saugeen First Nations. 

A soundscape of well-known Canadian voices—including David Suzuki, Catherine O’Hara, Kardinal Offishall, k.d. lang, Sarah Polley, Susan Aglukark and Leonard Cohen—form the audio backdrop, making a fresh, modern, head-turning statement about their home, one that defies stereotypes and cliches.

On social, we included individual athlete stories, each touching on feelings of resilience, pride, courage and connection. 

Films and all content was produced by Creative Director Marybeth Ledesma and the team at DROGA5. Concept, Ideas and Art Direcion collaboration with Emily Chang before leaving NYC.